The internet opens up several opportunities to promote your music and art. Although that seems quite daunting, it offers you an opportunity to experiment and let your creativity to get wild. The key to promote a song on tiktok is to try new things, learn from other promotions, and fine-tune your character. The following are some of the strategies you should consider using to promote your music.
Use Social Media
Nearly all internet users use social media. If you are not on Instagram, Twitter, and Facebook, then it is like you do not exist. Although you are on social media, you may not be using it fully to your potential. That is because social media is not a direct marketing platform. Instead, it is a catalyst for word-of-mouth marketing and conversation. You should ensure that your posts of 80% conversational and 20% promotional material. That is not saying that conversational posts are not promotional. You need to know how to frame your content in the best way possible.
Promote On Your Website
Your website should not be a static thing. Instead, it should be continually changing and adapting to reflect new changes and events in your career. Ideally, you want your fans to stop by your website as much as they can. The more often they get to your website, the more they will be exposed to your tickets and albums. If you are only starting out and you do not have a lot of updates than the occasional tour and upcoming album release, you should start a blog.
Promote with Email
The truth is that your email list is an important tool for promoting your music. Unlike blogs and collaboration, an email list allows you to market directly to your current fan base. If a person signed up for the email list, they need to hear from you. Thus, you should take advantage of the same. Remember to include links on your email to drive your fans to your website. You can use email marketing to let your fans know that you have an upcoming album release.
You should note that your music strategy must be refined over time. Do not be frustrated if things are not working the way you want. The most important thing is to take advantage of the available tools and resources. You can get a roadmap that shows how different elements such as social media and your website help to grow the fanbase and make money.…