Starting a website today is a sweet piece of cake. Indeed, going online is no longer a challenge for many businesses. The real problem is ranking high on Search Engine Results Pages (SERPs). Most people look for information and products online through search engines. When a person types a search query in the search bar of a search engine, the search engine produces pages of URLs that are relevant to the search query.
Appearing on the first page of these SERPs is easier said than done. It requires Search Engine Optimization (SEO). Here are a few top SEO tips to note.
SEO Basics are Paramount
Forgive me if this is too obvious, but you will never climb a tree from the branches. You always start from the base. Therefore, if you are to take your SEO strategy to the next level, you must get on-page SEO, off-page SEO and technical SEO tactics right first. On-page SEO entails the practices that are done on the website or blog to enhance its SEO rank.
The list is long. Technical SEO has to do with the activities that make a website easy to index and crawl. It involves making a website mobile friendly and improving the site’s overall architecture.
SEO is Dynamic
Once you get the basics right, the battle doesn’t end there. You must keep improving. This is because search engine algorithms change by the day. For instance, search engines give instant answers to search queries these days without directing the searchers to the relevant URLs. Voice search is here with us and it is taking the place of the traditional text search at an alarming rate.
Furthermore, most people use mobile devices to access the internet today more than ever before, meaning that mobile-friendly websites are having more visitors than those that are not mobile friendly. How have these features changed the SEO platform? That is a story for another day. The bottom line here is that the SEO platform changes over time and you need to keep abreast of these changes otherwise you will be irrelevant before you know it.
Content is King
Long-tailed keyword optimization is an important aspect of keyword research and optimization and you may also need to think about it when creating your content. High-quality content lays the platform for other SEO tactics such as internal and external linking, guest blogging and local search geo-targeting.
SEO is very Competitive
With the number of websites having crossed the 1.5 billion mark, there is no doubt that the competition in SEO is palpable. Therefore, you must be ready to stand out from the crowd if you are to be more visible than everyone else in your line. There is no place for silly mistakes like having plagiarized content on your website or blog.
You must get everything right knowing that there are millions of websites competing for attention from the same audience that you are targeting.